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  • Richard Bonetti

A New Story to Spark the Future of Climate Action

Updated: Jul 9


"We need to write a new narrative of climate change action. A narrative that compels, empowers, and attracts people across industries and geographies to think of climate change not as an intractable problem, but as a space for innovative solutions." ~The Institute For The Future

In the Institute for the Future's New Story to Spark the Future of Climate Action they identify emerging "Zones of Opportunity" (levers) that open "new possibility spaces for reframing the narrative around climate change and accelerating climate action:

  • Activated Youth

  • Women as Climate Action Leaders

  • Organizing Without Organizations

  • Climate as a Growth Space

  • Algorithmic Action

  • Watchful Eyes

  • Immersive News

  • Media for Good"

.The New Story "poses provocative questions to stimulate ideas for altering power dynamics rather than focusing on current prevention, mitigation, and adaptation efforts, and it predicts the frictions we may encounter as we work to advance climate action: Legacy Energy, Short-termism; Rise in Disposable Incomes; Attention Scarcity; Fact Resistance: and Protectionism."


I have been impressed by the young women climate action leaders" at Rogue Climate and their activating youth as local "signals of hope" Rogue Climate is a non-profit founded in 2013 in the Rogue Valley of Southern Oregon with a mission "to empower Southern Oregon communities most impacted by climate change, including low-income, rural, youth, seniors, and communities of color, to win climate justice by organizing for clean energy, sustainable jobs, and a healthy environment." This sounds very much like "a new story to spark the future of climate action.


Our climate emergency is a justice/moral issue about people and all living things; it's not just about physics.


The Climate Crisis is not a science problem. It is a human problem. The ultimate power to change the world does not reside in technologies. It relies on reverence, respect, and compassion - for ourselves, for all people, and for all live. This is regeneration. ~ Paul Hawken

Rogue Climate was instrumental in bringing communities together to stop the proposed Jordan Cove LNG export terminal in Coos Bay. They also participated in MRG Foundation's Rogue Valley Relief Fund along with Siskiyou Rising Tide, Rogue Action Center and SO Health-E, bringing relief to those impacted by the Almeda, South Obenchain, and Slater fires in 2020,

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