top of page

Corporate Takeover of Our Bodies and Brains

Updated: Nov 29, 2022

In researching the topic of "tradition" I came upon this engrossing 1 hour, 39 minute, YouTube video by Dr. Robert Lustig, where he unveils, among other things, how sugar addiction has resulted in a national epidemic of obesity. Lustig is the author of The Hacking of the American Mind: The Science Behind the Corporate Takeover of Our Bodies and Brains.

The four C’s:

  • Connect – empathy – serotonin vs. dopamine

  • Contribute – altruism, volunteerism, philanthropy

  • Cope – sleep, mindfulness, and exercise.

  • Cook – real food

Five modest proposals:

  1. Healthy Beverage Initiative

  2. Type 2 diabetes should be renamed “Processed Food Disease”

  3. Roll back subsidies for processed foods: Corn, Wheat, Soy, and Sugar

  4. “Eat Real” trust mark

  5. Remove sugar from the “Generally Recognized As Safe” (GRAS) list.


Recent Posts

See All


bottom of page