The mission of the World Association for Christian Communication is to “promote communication for social change. It believes that communication is a basic human right that defines people’s common humanity, strengthens cultures, enables participation, creates community, and challenges tyranny and oppression.”
The Good News needs to be constantly reinterpreted from the perspectives of the poor and oppressed. This challenges church hierarchies to disassociate themselves from the power structures which keep the poor in a position of subservience. In this sense, the Good News for the poor embodies genuine reconciliation by means of which the dignity of all people can be reaffirmed.
A Christian communicator proclaims God’s Kingdom rather than dividing our churches. Churches do not exist for their own sake, but for the sake of the Kingdom. For this reason, the Christian communicator gives preference to ecumenical communication so that Christians of different denominations can speak with one voice, thus bearing witness to the one body of Christ.”