• Richard Bonetti

A Climate of Optimism

Updated: 3 days ago



The Institute For The Future (IFTF) had a webinar today on identifying positive signals of change - evidence of the future that we can find in today’s world. They are "concrete, compelling observations about how the world is changing that give us a hint at where we might be headed."


One signal of change is the recent announcement by the owners of Patagonia that they are transferring stock valued at about $3 billion to a nonprofit Trust dedicated to fighting the environmental crisis and defending nature. Patagonia's website also has stories that inspire activism, like the YouTube above.


Molly Kawabata says, "The fossil fuel industry has promoted the "individual carbon footprint" to deceive the public and turned the table of responsibility from those who are causing the problem on to individual users. Instead, we must insist and work for systemic changes (converting our electric system from fossil fuels to renewable energy; public policies that make new technologies affordable to everyone; democracy reform; getting money out of politics; dismantling gerrymandered voter maps; fighting voter suppression...)


"We also need to reframe and give people a sense of empowerment and hope rather than using fear, guilt or shame, which tend to not make people freeze rather than act.." Everybody's true power lies when together we see a promise of hope, a zero-carbon economy - a "we" that is working collectively to fight for systemic change; to clean up the air for everyone; to provide clean energy for all; and give our children back their future."



If we have any hope of a thriving planet—much less a business—it is going to take all of us doing what we can with the resources we have. This is what we can do. ~ Yvon Chouinard
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